You built the vertically integrated operation. We build the marketing that turns that integration into procurement contracts, not impressions.
Marks Media has helped 600+ businesses tell their story since 1986. For integrated ag operators, the work is one connected system: prove the supply chain, reach the buyers who sign, and defend the reputation that closes deals.
You have the farm-to-fork control, the documented biosecurity, and the closed-loop integrity, and you're still losing bids to fragmented competitors on price. Because integrated is just a buzzword until you prove it, and buyers are terrified of recalls, not high prices.
Farm-to-fork control, documented biosecurity, closed-loop traceability: none of it closes a deal until a procurement team can see it. We turn your protocols into visual proof they can take to their board.
You don't need a million views. You need the named VPs of Supply Chain and Directors of Procurement who shortlist vendors, reached one account at a time, not with a billboard.
A single recall thread on LinkedIn or an industry forum can erase years of procurement trust. We keep watch and intercept the story before it ever reaches your buyers.
CDL drivers, night-shift operators, seasonal crews: the capacity buyers are really vetting. We market your culture to rural talent the way we market your products to buyers.
We build the system that closes it.
We learn the nuances of your specific mill, farm, or fleet. Family-owned legacy operation or corporate transloading facility, the story changes, and the marketing has to know the difference.
We find where your trust gaps are with actual procurement teams. Not "who is your audience" but which VPs at which buyers are ignoring your bids, and why.
We deploy the video, SEO, ABM, and reputation work that closes the gap. Real campaigns with real numbers, not retainer theater.
One contract is a win. Ten years of renewals is the goal. Every engagement includes reputation monitoring and buyer-relationship content.
Ag buying cycles run 12–24 months, relationships are multi-generational, and the decision hinges on risk mitigation, not price. Tactics that work for SaaS (short landing pages, free trials, demo requests) collapse on contact with a procurement VP at a food processor.
Both, and the story is different. Family-run legacy operations lead with continuity, stewardship, and multi-generational relationships; corporate transloading facilities lead with uptime, certifications, and capacity. We calibrate to the operator.
Every claim is fact-checked before it ships. We write defensible sustainability and safety language, not greenwashing that invites a challenge.
Yes. We've run marketing for USDA-regulated operators like J-Six Enterprises for years, in exactly the regulatory environments where a careless claim becomes a liability.
We build a content cadence that stays useful across a 12-to-24-month evaluation: ABM nurture sequences to named accounts, and a video library that lets an internal champion shortlist you without waiting on a sales call.
By named-account pipeline and meetings set, tied to contract value, not lead volume. When the target list is 50 procurement decision-makers, one signed contract dwarfs a thousand clicks.
Yes: HubSpot, Salesforce, and NetSuite integrations, call tracking piped into your CRM, and analytics wired up without leaking regulated data.
Yes. Facebook, Indeed, and TikTok are where rural talent actually is; we pair current-employee video testimonials with optimized Glassdoor and Indeed profiles to fill the roles that cap your growth.
Yes: ongoing monitoring, pre-drafted crisis-response templates, a first-24-hours playbook, and search-result cleanup, so a recall rumor never reaches your buyers unanswered.
Ag buying cycles run 12–24 months, relationships are multi-generational, and the decision hinges on risk mitigation, not price. Tactics that work for SaaS (short landing pages, free trials, demo requests) collapse on contact with a procurement VP at a food processor.
One conversation about your operation, your buyers, and where the trust gap is. We reply within one business day. No generic package, no gatekeeper.
